Got asked by my friend Eric Widing to design a logo for his cross-country charity bike ride. Few times have I had a logo that comes together so well.
Originally, his request was for something called 'Eric Rides'. Instead, I suggested "Widing Cross Country", since he's RIDING cross country. Other options include "I am Widing Cross Country", since he's Widing…and he's riding cross country.
Also, I wanted to use the shape of the US as a bicycle, but it just looked like a blob with wheels. It needed highlights for the bicycle, so let me see what route he's taking, maybe I can somewhat trace the route...? He starts his ride in Boston and ends in San Francisco. Yes! So, the start and end of the bike highlights correspond with the start of his ride.
And as an added bonus, the handlebars are a giant embodiment of Cape Cod. As I always say, you can tell when someone is from New England. Just have them draw a map of the US; they will draw Cape Cod the same size as they draw Florida. Hah!